Organizations of all sizes are increasingly
taking on Big Data projects. A recent
report by GigaOM and sponsored by Logicworks investigated what motivates these
organizations to use Big Data and the challenges these organizations face when
they take on Big Data projects.
The report found the following to be the main
motivators for initiating Big Data projects:
- Better forecasting (72 percent)
- Less uncertainty in decision making (51 percent)
- Better competitive positioning (66 percent)
- Improved customer retention and satisfaction (60 percent)
- Better internal communications and strategy (54 percent)
Kenneth Ziegler, CEO of Logicworks, said that
“Organizations are spending more time and money deploying and keeping big data
architectures up and running than actually using the data to make better
decisions. By leveraging specialized
cloud environments, clients can reallocate these resources to monetize their
big data investments.”
The report emphasized that many organizations
lack the appropriate skill sets among their employees to successfully take on
Big Data projects. It noted the
following:
- 74 percent of Business Intelligence projects are still being let by IT departments
- 45 percent say the main reason BI projects fail is lack of skilled data analysts
- 61 percent of organizations are investigating the outsourcing of Big Data projects
- 70 percent of organizations that do outsource Big Data projects prefer to work with cloud vendors like Amazon or Rackspace rather than an IT vendor like Microsoft or IBM
How companies can better prepare themselves for
Big Data? - The GigaOM report suggests that companies hire skilled data
scientists, begin training their existing staff, and come up to speed on SaaS
Business Intelligence tools.
Very well said! I am formerly basing these thoughts and was so glad to know that it has the potential to motivate big data projects! Cheers for this success!
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